CENTRIMEX
“ The Click & Track service will focus on the downstream — the journey itself ”
ALEXIA SCHMITT CHIEF TRANSFORMATION & INFORMATION OFFICER , CENTRIMEX
“ This was a very important project over the last two years . We still have much to do , but the first step is to know the data , and then to use the data for predictive input and analysis .”
To roll out the wider use of data , the company leaned on partners for the provision of those solutions that supported its strategy . INGENIA Consulting also supported the company ’ s transformation — a partnership previously formed by Schmitt in a past stage of her career .
“ I had already worked with the INGENIA team , so I knew the company ,” she says . “ They are data experts-though it ' s a quite small company , they have developed and maintained the knowledge and expertise on data technologies , such as Power BI or the ETL part which is crucial in the data scope .” “ Choosing the right solution partner is very key . We have partners that will support the implementation or the development of in-house solutions . To choose the right partner , they must have a good understanding of the challenge , working closely with our partners and our teams to gain that understanding .”
As the company moves forward , its efforts to consolidate data will continue , while more emphasis will be placed on visibility for both the clients and the Centrimex team . As the use of data becomes embedded in the business , it can look to automate processes to achieve a new level of speed and insight for its clients .
Schmitt , meanwhile , believes automation will free up more personnel to focus on future developments and reach a new stage of its transformation journey .
“ We are introducing automation as much as possible where there ’ s no real value . This is really to focus the teams on the value rather than just recording data in a system . So , automation will be a major challenge for the next 12 to 18 months .”
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