CATHY MAUZAIZE
AI / ML
CATHY MAUZAIZE
TITLE : PRESIDENT , EMEA COMPANY : SERVICENOW
INDUSTRY : ENTERPRISE SOFTWARE
Technology executive leading ServiceNow ’ s EMEA operations . Prior experience includes senior roles at VMware and EMC , focusing on digital transformation and enterprise solutions .
“ If 2023 was about learning and 2024 was about rapid experimentation , then 2025 is certainly the year of value realisation ”
CATHY MAUZAIZE , PRESIDENT , EMEA , SERVICENOW
Data quality emerges as key factor in AI success Companies attempting to implement Gen AI face challenges with data quality and accuracy . Projects often struggle due to inadequate data preparation and training time . “ Without good quality data , AI projects cannot succeed ,” Cathy notes , emphasising a shift from proof-ofconcept to proof-of-value approaches .
AI search technology , which can integrate structured and unstructured data from various sources like Workday and Microsoft Excel , offers potential solutions to data integration challenges . However , success requires clean data , governance frameworks and strategic implementation .
Transparency in data usage emerges as a priority . “ To truly get value from AI , organisations need to bring together three things : the availability of clean , complete data ; transparency around how that data is governed and used ; and the right philosophy to get value from the work ,” Cathy explains .
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