JT INTERNATIONAL
partnerships are more important than ever at a time when JTI is entering emerging markets , which bring several new challenges including , at times , less reliable IT infrastructures . The close relationships between businesses are vital for ensuring the agility and flexibility JTI strives towards when so much change and expansion is occurring .
“ The company is moving so fast . We enter between three and five markets each year ,” De Coen states . “ Recently we ’ ve entered the Philippines , Indonesia , Dominican Republic and Colombia . In these emerging regions , we ’ re constantly moving . When you enter a new market , it ’ s only investment , there ’ s no return – you don ’ t make money
54 July 2017