EUROPE
“ One of the basics of my IT strategy is to insource knowledge and outsource commodity .
Over the years we ’ ve really focused on that ” on day one . But thanks to our CRM and ERP solutions , which we ’ ve created lighter versions of , we have a toolset that we can use immediately in a new market and start doing business at a very low cost . Then , we bring in our partners .”
JTI ’ s insistence on the best adoption of technology and its passion for people has cemented its relevance within a traditional industry , and will enable its alreadysignificant footprint to grow and grow . www . jti . com 55