Technology Magazine July 2017 | Page 80

Telefonica Puts Customers First Via Datameer

“ IP networks and services create major challenges to measuring the true customer experience . Datameer broke down the data and analytic barriers , letting us find insights faster to ensure we deliver the utmost experience and best services for our customers .”
Marcus Thurand , VP Network Operations , Telefonica Germany
At Telefonica , creating a “ customer first ” atmosphere required a cultural change of fostering new ideas through data . This required a nimble analytics platform that could bridge customer and network data , and democratize that data across the company for rapid data discovery . Telefonica partnered with Datameer to create an analytics environment that broke down silos of information for customer and operational insights . Through Datameer , Telefonica generates new ideas to continuously deliver better networks and services for their customers .
About Datameer
Datameer ’ s big data analytics platform turns complex data into actionable insights through agile data preparation and analytics . Using Datameer , organizations like Telefonica deliver insights in hours instead of months and operationalize them rapidly , increasing business agility and market responsiveness .
Results
Improved customer experience based on data-driven insights
Over 20 use cases discovered and acted on
Single view of customer and network data achieved
Analytics That Drive Action www . datameer . com