Technology Magazine July 2017 | Page 81

TECHNOLOGY aware the service was not good on that occasion and suggest what we can do to make it better .”
The new organisation shifts Telefónica ’ s focus away from the purely technical , bringing customers into the discussion from the standpoint of what they are really doing with the network and experiencing it . No out-ofthe-box software could do what was needed , so over a 12 month period a new platform was developed with Huawei . It ’ s so much more than a matter of simply trawling for information . A key part of the mix is advanced analytics that will extract more information from the big data . The Huawei software is built around a Hadoop cluster , a framework that supports the processing and storage of extremely large data sets in a distributed computing environment . Hadoop ’ s ability to

2005

The year Telefónica Germany was founded run applications on systems with thousands of commodity hardware nodes , and to handle thousands of terabytes of data , means it can not only manage the requirements of Telefónica ’ s existing network but potentially the exponential increase that will result for the growth of IoT as foreseen by Mr Haas .

Currently Marcus Thurand and his team are engaged in analysing anonymous customers ’ activity such as browsing , file downloading and uploading and popular applications like WhatsApp and YouTube . “ We started in April and we need to see what applications our customers are using , and trying to bring new applications such as mytaxi which are very German market specific . The idea is to measure whether the app is working well for customer groups , provide feedback to these groups and offer help if we detect a problem .”
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