FDC ( FOOD & DRUG CORPORATION )
“ We should start embracing change so that we can be more proactive , flexible and remain competitive ”
— Bassam Baz , Head of IT
122
T
he hardest part of a successful digital transformation is creating a work culture that embraces change and innovation , and perhaps no company understands this better than Food and Drug Corporation ( FDC ).
Undertaking a root-and-branch digital overhaul , the fast-moving consumer goods ( FMCG ) and pharmaceutical importer , marketer and distributor has strived to meet customers ’ demands , adapt to the latest international trends , and anticipate what lies ahead in the sector .
Headquartered in the Lebanese capital of Beirut , FDC ’ s digital transformation has been far-reaching , but before any technology could be implemented Head of IT , Bassam Baz , says that the company worked tirelessly to create a work culture which would foster innovation .
“ Probably the most difficult conversation you have to have is with the shareholders because digital transformations can be expensive ,” Baz says candidly .
JULY 2018