MIDDLE EAST “ So , instead of saying ‘ we ’ re going to have a digital transformation ,’ we started to see the business ’ s needs . Then when we spoke to the shareholders and executives , we didn ’ t speak about technology , but we raised few questions such as ‘ what do the customers want from us ?’, ‘ how can we meet their demands ?’, ‘ how can we increase their satisfaction levels ?’, and many other questions while putting the customer at the centre .
“ Based on these needs , we put forward a business plan , supported by a digital transformation strategy , that shows the business value proposition and return on investment ( ROI ).
“ One of our key roles as the IT department is to educate , reassure and include all employees as we embark on the transformation process ,” he continues . “ This ensures they are engaged and understand that digitalisation will not take over their position but will make their work easier and more productive . With this plan in place , we started seeing a cultural shift
Bassam Baz
Head of IT
Before joining FDC , Baz headed the IT Department for one of the leading FMCG manufacturing companies in the Gulf . This rich experience enabled him to pick up the best practices and norms in distribution while working with different people from across the world with different cultures and backgrounds . After five years ’ in the Gulf , in 2015 , Baz decided to take a new challenge by joining FDC , one of the leading distribution companies in Lebanon , with a core mission to drive innovation and leverage technologies to provide value and support the overall vision of the company , which is to remain a key player in the supply and distribution of consumer goods and healthcare products .
BIO
www
. gigabitmagazine . com