MIDDLE EAST now receive real-time information to track customer financial situations , stock availability and promotions .
Additionally , these tablets are also helping to automate processes by offering a digital catalogue , appointment scheduling and analytical dashboard .
Keen to analyse and learn from its rich sales data , FDC has also explored the use of machine learning technologies . “ This has enabled the sales team to address sales trends , shortfalls , and opportunities for increased revenues , based on a predefined algorithm that looks at customers ’ buying trends and consumers ’ behaviour , for example ,” explains Baz . “ Such smart indicators help our team to provide better ordering recommendations to the customer , meet their needs and , most importantly , win at the shelf .” “ The Sales Force Automation ( SFA ) solution has also equipped the sales reps with rich knowledge which
“ Machine learning enabled the sales team to address sales trends , shortfalls , and opportunities for increased revenues ”
— Bassam Baz , Head of IT
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