AFRICA porate businesses and individuals to provide employees with an integrated platform , encompassing retirement solutions , pensions , savings and employee benefits . In addition , the company provides exceptional financial advice through a broad range of solutions within savings , asset management and more .

“ We want our clients to make smarter financial decisions and we have these broad range of solutions ,” says Darfoor .

“ Whatever clients need financially , we ’ ve got it . We partner with clients to help them make smarter financial decisions , whatever stage of life they ’ re in or whatever corporate they ’ re in to drive the right outcomes .”

Investing over R1bn ($ 76m ) to upgrade and strengthen its digital infrastructure , the largest single capital investment commitment in its 83-year history , Alexander Forbes intends to overhaul the way in which it engages with customers across its operations , spanning products , sales and the solutions provided to individuals to enhance the customer journey by making it more digital .

“ We ’ ve got access to the entire portfolio of an individual . The question is how we then use this information to drive predictive analytics to better price and offer customers better services and solutions ,” he says .

“ We want a single view of customers and then aggregate that single view to drive more important decisions through data analytics . So , AI and data analytics are fundamental to our future business model .”

With a long-term goal to shift its customer relationship from payer to partner , Alexander Forbes is fully committed to becoming part of its customers ’ life journey . 219

— Andrew Darfoor , Group Chief Executive Officer

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