ALEXANDER FORBES
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“ It ’ s entirely different if you think that the relationship is where my financial services partner can help me make smarter decisions that in turn help me reach the right outcomes . This simply gives you a more in-depth perspective much more than you could do by yourself ,” adds Darfoor .
“ The journey for somebody who ’ s a millennial is also going to be entirely different in terms of the journey of somebody aged 55 and above .
“ We use these insights to determine the type of advice and solutions that are most appropriate for your journey . Having the
BIO right technology including CRM and cloudbased systems is therefore essential .”
However , this has not been without its challenges .
Regarding cultural biases , where many markets consider insurance as a luxury item , Alexander Forbes aims to inform its customers ’ view to one which where financial solutions are repositioned as an essential part of protecting what is important to them .
“ I also often say that our biggest competitors in many markets are fast moving consumer goods companies ,” explains Darfoor .
“ It ’ s a lot easier to go and buy the latest iPhone or flat screen TV rather than put that money towards pensions , savings or retirement . It ’ s largely a question of education , intervention , and improving awareness . We ’ re trying to change behav-
Andrew Atta Darfoor was appointed as Group Chief Executive of Alexander Forbes Group Holdings on 1 September 2016 . Under his leadership , the business has defined a new ambition titled “ Ambition 2022 ” for the organisation with a focus on becoming a globally distinctive pan- African financial services leader with an integrated model supported by technology enablement .
Darfoor is an experienced financial services leader with a successful 20 years plus track record of bringing bold vision and all-encompassing strategic planning to international next-stage business growth , re-invention and turnaround challenges in the financial services sector across multiple continents including North America , Europe , Asia and the Middle
JULY 2018