AFRICA you to analyse our growing data and for making decisions on how we can improve the business .’”

To reach more mass markets Chirokote ’ s team analysed how Zimnat handled its distribution chain as there were obvious limits to a purely bricks-and-mortar approach when you ’ re aiming to reach mass market business . “ We wanted to see if the products needed to change shape . Would they continue to be the same products while in a mass market environment ? “ Instead of the staff sitting back and waiting for the rollout of this big monster we identified some small ways in which people could actually see some of these digital processes in place . One of the projects we introduced was analytical . We pulled data from all the different systems , created dashboards around it and put some geographical context to the data . This encouraged people to spend more time analysing the paying behaviour , trends and distribution of customers . This relaxed the working environment , as staff

— Tendayi Chirokote , Chief Digital Officer

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