DEUTSCHE TELEKOM
72 network to keep hold of its top-class position . “ We strategically see ourselves as the leading European telecom and , with that in mind , it is vital that we keep our network updated ,” says Deissner .
“ Changing our network from traditional copper to fibre is a strategic investment for the future . For us it is very clear if you want to be a leading European telecom , your core asset is your network , and that ’ s what you need to modernise and to keep it on top and innovate in the future .”
New technologies certainly accelerate this network expansion . “ Traditionally , any new network is rolled out in a detailed way taking many different steps and a long time ,” he continues . “ It can take months before you actually see something on the street . With new technologies , we can accelerate this process immensely , making us more efficient and decreasing our time to market .”
Digital transformations can rack up huge expenses . At Deutsche Telekom , instead of just looking at the amount that the company is investing , management discussions centre on the impact on the top line and more and more on customer experience .
“ Expanding our technology leadership is exactly the right impetus for delivering the technology and network innovations that the digital transformation
JULY 2018