EUROPE needs . How well or poorly we deliver these technology and network innovations will also determine our bottom line , and thus the success of our company ,” Claudia Nemat , Board member Technology & Innovation , stressed as part of the Capital Markets Day in May 2018 .
Whilst this is a concept often adhered to in theory , Deissner is ensuring that it becomes an ingrained everyday practice so that Deutsche Telekom can forward its position in the market .
“ Traditionally , the finance department measures input , so we measure and control how much money we invest but put equal attention to the ‘ output ’ controlling , so both top line and customer experience KPIs ,” explains Deissner . “ To establish a unit that is faster , more innovative , and more convergent , we decided that we not only need to focus on how much money we invest , but also on what we get for that . Often a complex task to do ...”
“ In some cases , we ’ re looking at areas that are not traditionally measured in finance , like customer satisfaction . It ’ s been quite a journey for our finance
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