ADYEN
08
T he payment service provider ( PSP ) market is booming . Mass globalisation has led consumers to demand access to products and services with the ability to pay across a number of different channels at the click of a button .
Tackling the challenges that businesses experience within this space is Adyen . Partnering with a number of popular streaming services , such as Facebook , Spotify , Netflix , and more , its integrated platform enables payments to be undertaken through any channel and processed on a single platform . Such has been the relentlessness of the company ’ s growth , its processed volume growth has risen from € 12bn ($ 14bn ) on an annual basis to a staggering € 108bn ($ 125bn ) in 2017 . Shares have also surged up to 90 % upon the launch of its IPO in Europe .
Four years previously , Senior Vice President of Business Development , Northern Europe , Jussi Lindberg , wanted to gain a greater understanding of how Adyen was setting itself apart from other payment providers .
“ When working at PayPal , Adyen was a partner that had the fastest growth ever when it came to the PSP space . I had to know what the secret sauce was . Why were they giving so much volume to us at PayPal ? After working a bit more closely with Adyen I found the company was really something extraordinary ,” he explains .
“ Adyen was building something more quickly than anybody else , but at the same time helping businesses globally scale in a different manner than anyone had been doing previously .”
Shortly after , Lindberg joined the company in 2014 .
JULY 2018