Technology Magazine July 2018 | Page 9

OUTSTANDING COLLABORATION
EUROPE
‘ What is Adyen ?’ Jussi Lindberg , SVP of Business Development explains
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Adyen helps maintain the balance between blocking fraudsters and approving genuine shoppers
OUTSTANDING COLLABORATION
Working with businesses as a payments partner , Adyen seeks to collaborate with them to plan how they can successfully scale .
“ Businesses want to take the next future step to sell anywhere , at any time , via any channel to anyone globally . So , the world is shrinking ,” says Lindberg .
“ We ’ re also seeing consolidation in the types of vendors . Beforehand , the payment space was very fragmented , where you had one gateway or payment method per country that you had to contract . If merchants were selling in 40 different countries , that equates to 120
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