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The right CRM integration can be the difference between creating value and being driven out of the market . Here are Technology Magazine ’ s top five CRM choices for the enterprise
The phrase “ customer is king ” has been a truism for decades . Today , however , that sentiment is more accurate than ever before . A business ’ ability to understand the needs of its customer base , cultivate relationships and promote loyalty is increasingly the difference between being profitable and going bankrupt . Customer Relationship Management ( CRM ) strategies are increasingly utilising cutting edge software solutions to organise contact information , track leads , collect and analyse customer data and , most importantly , meet the expectations of a customer .
In a recent press release , Adam Blitzer , EVP & GM , Marketing Cloud , Commerce Cloud and Community Cloud , at Salesforce noted that : “ today , people expect companies to speak to them with the right message , in the right tone , at the right time .” Sometimes , the line between nurturing a customer relationship through attentive , insightful communication , and driving that cus-
JULY 2020