69 tomer away with a barrage of pushy emails can be a very fine one to walk . According to data collected by SAP , while 80 % of CEOs believe they are delivering a superior customer experience , only 8 % of customers agree .
In order to elevate the customer experience to a level that promotes both short-term sales and long-term customer loyalty , modern CRM platforms are harnessing everything from artificial intelligence ( AI ) and machine learning ( ML ) to automation and data analytics .
In this article , we consider some of the leading CRM solution providers , and examine what sets their offerings apart in a way that ensures better customer retention , higher sales and a successful future businesses of every size and purpose . With effective CRM adoptions enabling potential sales increases of 37 % and improvements in customer satisfaction of up to 45 %, the stakes have never been higher for organisations that wish to stay competitive .
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