What
WIth two decades of experience as one of the leading enterprise software solution providers , Salesforce has one of the most comprehensive CRM offerings on the market . Its cloud-based platform automates aspects of the lead management and sales process in order to empower human workforces .
As one of the oldest players in the CRM space , Salesforce has a sheer breadth of customisation and integration options that few of its competitors can rival . Its cloud-based platform means that it ’ s also one of the most scalable options on the market , and can handle huge datasets with its powerful , AI-driven architecture .
“ Expectations around customer service have never been higher and that ’ s why we are constantly innovating on the world ’ s number one customer service platform ,” said Bill Patterson , EVP and GM , Service Cloud , at Salesforce last year . “ By doublingdown on AI , data analytics and busi-
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