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With an offering that sits somewhere between free SME solutions like HubSpot and premium enterprise offerings like Salesforce , Zoho has a little something for every business . Its software architecture certainly punches above its entry-level price point , and is particularly adept at gathering information from Linkedin and social media to find prospective clients for sales teams .
Zoho CRM is also part of the larger
Zoho app ecosystem , and integrates smoothly with the company ’ s email marketing , invoicing , and case management tools .
In May , Zoho launched Bigin , a pipeline-centric CRM offering designed specifically for small and micro business owners . “ Small businesses are the heart and soul of our communities and with business owners struggling more than ever right now , our goal is to bring worldclass customer relationship management technology to every sized business at an extremely affordable price ,” said
CRM ’ S BIGGEST TREND : HYPER-PERSONALISATION
According to Social Media Today , and business analytics firm Forrester , 2020 will represent the year in which the marketing sector reaches a tipping point . Automation and data analytics are driving a massive transformation across the industry , as customers come to “ expect engagement , tailored to their history , preferences , context , and intent ,” according to Forrester .
To that end , companies that want to offer the kind of hyperpersonalised customer experiences that drive sales and retention need to unlock the power of the CRM in order to understand and meet their customers ’ needs .
JULY 2020