Technology Magazine July 2021 | Page 275

QUALTRICS
this , but we created the playbook and we are supporting our clients on that journey .”
As an example , the Qualtrics XM Institute has just recently launched a global Consumer Trends report , one of the largest studies of its kind with 18,000 participants across 17 industries and 18 countries , that looks at how consumer behavior will continue to change post pandemic - from ordering groceries to going to the gym , from dining to managing money . Our research helped our clients to understand what happens next and design the next set of experiences that customers want .

“ XM will increasingly define whether an organisation will be successful or not ”

YUSDI SANTOSO HEAD OF CUSTOMERXM SOLUTIONS STRATEGY EMEA , QUALTRICS
2 Ability to execute “ The ability to execute is really important , especially when you work with some of the world ’ s most ambitious companies . Qualtrics has an extensive ecosystem of internal capabilities and partners - like Sovanta and others - that can support our customers in realising their XM vision . In fact , in their latest Magic Quadrant report , Gartner rated Qualtrics as the vendor with the best ability to execute on helping customers realise value from their XM program .”
A great example of this is how Qualtrics helped UK Post Office to become the # 1 public service brand in 2020 . The Post Office is the largest retail network in the country , with more branches than all UK banks and building societies combined . “ With 11,500 branches , one of our biggest challenges is achieving a consistent level of service across the country . And it ’ s compounded by the fact we know soft skills are driving satisfaction . With Qualtrics , we ’ ve been able to pinpoint which areas our branches are struggling in , put together an action plan for improvement , drive up customer experience , and then share key learnings across branches ,” said Jesus de Sousa , Area Manager of the Post Office .
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