QUALTRICS
FOUR CORE EXPERIENCES OF QUALTRICS XM
The four core experiences of Qualtrics XM focus on the following :
Customer XM Experience Design - re-think and re-invent the experiences you deliver to your customers
Experience Improvement - hunt down and close experience gaps to continually exceed customer expectations
Employee XM Experience Design - design a workplace experience that drives engagement and productivity
Experience Improvement - continually improve the experience and respond to the changing needs of your people
Product XM Experience Design - uncover unmet market needs and design the products people want next
Experience Improvement - continuously iterate and improve your products to stay highly competitive
Brand XM Experience Design - drive brand loyalty with new , disruptive experiences that delight
Experience Improvement - respond to changes in your market through continuous improvement to the brand experience
DID YOU KNOW ...
1 Vision and investment for the long-term “ We created the category and invested in the long-term which reflects in the way we think and position ourselves and the investment we are making . For example , a few years ago we acquired the Temkin Group , the leading thought leader in the field , and brought them in as our XM Institute . The XM Institute is focused on helping us and our customers to look ahead and be a few steps ahead of the curve .
“ We developed the vision , and cascading that vision , to bring our cutting-edge perspective to our customers and get them to think about how they can propel their program forward . There was no playbook for
272 July 2021