QUALTRICS
User Experience data to measure business applications . The second is our e-commerce and HR chatbots which provide customers and employees the ability to provide feedback with a great user experience .
“ The buzzword around all this is really following a data-driven decision-making process . We want to enable companies to combine the experience data with operational data to have that holistic perspective in order for them to act appropriately for their businesses . That ' s why we ' re in lockstep Qualtrics . We ' re a customer , as well as a partner , we believe in them so strongly .”
How Qualtrics retains its edge Santoso points out Qualtrics ’ advantage originates from the company ’ s market research heritage giving it a “ human-centered ” focus . He cited three points that set it apart from the pack :
THREE STEPS TO SUCCESS WITH QUALTRICS XM
DID YOU KNOW ...
1 . Listen and remember Clients get to know every stakeholder so they can deliver hyper-personalised experiences . When someone says something about their company they can capture it and store it in the XM Directory - Qualtrics ’ single database for all customer and employee experience data . “ Listening more , asking less and retaining important information about customers and employees is the first step ,” said Santoso .
2 . Process and understand A powerful AI-powered analytics engine - the iQ suite - works in the background 24 / 7 to uncover trends and insights buried deep within unstructured qualitative feedback .
“ We enable organisations to get smarter , faster . Qualtrics generates specific insights for a specific person in the company so they can act ,” said Santoso .
3 . Build a culture of action Make taking action an automatic response , right across the organisation . From triggering actions that improve the experience of millions of customers , to alerting the right person in the organisation to what they need to do next , XFlow - Qualtrics ’ zerocode workflow engine - makes taking action scalable . “ The successful companies are the ones that create a cycle of continuous improvement all across the organisation ,” said Santoso .
technologymagazine . com 271