Technology Magazine July 2021 | Page 55

Five lessons in digital transformation
DIGITAL TRANSFORMATION
Again this is a shared sentiment . Robert Rutherford , CEO at QuoStar , says hybrid working is going to be a significant trend over the next year . “ A lot of focus will be on company culture and maintaining employee engagement – simply focusing on the technology will not be enough . As we move into the unknown , IT and the wider board will need to have clear strategies on how to manage this , ensuring staff are looked after , as well as clients and prospects .”
And Mark Skelton , CTO and VP of CANCOM UK & I suggests smart meeting rooms will be a crucial investment for businesses going forward . “ These spaces can create a productive experience for participants , whether joining from the office or remotely , by integrating hardware and software and via new tools such as MS Viva .” But , he adds , the use of cloud storage will also increase security concerns and the

Five lessons in digital transformation

LESSON 1 :
Figure out your business strategy before you invest in anything .
LESSON 2 : Leverage insiders .
LESSON 3 :
Design customer experience from the outside in .
LESSON 4 :
Recognize employees ’ fear of being replaced .
LESSON 5 :
Bring Silicon Valley start-up culture inside .
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