“ Innovation must take place in every single department in synergy with the whole organisation ”
RASHEED MOHAMAD EXECUTIVE VICE PRESIDENT , ALCATEL-LUCENT ENTERPRISE
to those offered by other vendors in the industry , but it ’ s far more unique and tailored to the business ’ needs , and because it also integrates the backend , this makes it an incredibly powerful tool . The Rainbow platform provides much more than just simple communications , it also provides tracking of all of our orders . We have also developed chatbots , called ‘ ALE delivery chatbots ’, and these enable access for ALE colleagues and business partners to realtime stock estimation , the ability to order directly and highly accurate order tracking capabilities . It ’ s our cloud-based go-to market tool .”
Operationally , all of ALE ’ s systems are driven to streamline processes as much as possible , ensuring maximum efficiency . Mohamad says : “ The Digital Age Communications ’ ( DAC ) three pillars – Digital Workplace , Enterprise Agility and Flexible cloud models – support enterprises in their digital transformation journey ”.
Because many office-based businesses have now adopted remote working , it is important to facilitate digital workspaces . “ This is where we stand out ,” says Mohamad .
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