Technology Magazine July 2022 | Page 172

Blockchain projects being developed to manage the risks associated with piracy
BLOCKCHAIN

Blockchain projects being developed to manage the risks associated with piracy

• Cinezen – a decentralised on-demand video service that uses blockchain technology to power its operations .
• MovieCoin – the distribution of content that has been funded using MovieCoin tokens .
• RNDR , or distributed GPU rendering – an early example of a paradigm that demonstrated how distributed computing could be applied to the process of film sharing .
Source : Adrian Linde ownership , the right to sell , licence or rent the works , transfers control back to the artists themselves , while taking it away from social media platforms and other rent seekers .”
Presently , fraud can be combatted efficiently through the use of ID-focused blockchains such as Concordium , where both the registered works and their current owner can be established with certainty and with immutable data registrations . “ To understand the tech may be complicated , but the outcome is not : imagine a world where the entertainer ( and whoever he or she may share his rights with ) has complete ownership of their works , can distribute directly to their fan bases , can set the terms of any sales , and receive immediate , 100 % -accurate payment . Where SoMe platforms no longer own your ID and the content , but return to a more natural marketplace with users in control . This is the promise of blockchain and tokenisation – and it is inevitable , in my view ,” said Christensen .
172 July 2022