Technology Magazine July 2022 | Page 173

“ Imagine a world where the entertainer ( and whoever he or she may share their rights with ) has complete ownership of their works ”

LARS SEIER CHRISTENSEN CHAIRMAN , CONCORDIUM FOUNDATION & FOUNDER , SAXO BANK
Blockchain alone cannot solve piracy problem Inder Phull , CEO and co-founder of music metaverse PIXELYNX , thinks that blockchain alone will not be enough :
“ In order for this solution to really scale , tokenisation of music has to happen at the point of creation . As soon as a track is made , or a piece of IP is completed , it should be tokenised and put on the chain right then and there . Once it ’ s there , we know who owns it , and we know who should be paid . Once you ’ ve got that information baked into a track from the very start , you can start to manage usage rights in a more transparent way upstream .”
For this to work for everyone , according to Phull , it requires a cohesive approach that could be achieved through DAOs .
“ MODA DAO is creating a set of NFT standards related to on-chain metadata . If the music industry joins the DAO , they
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