Technology Magazine July 2023 | Page 120

Identifying data

“ We are going to get into more systematic data collaboration rather than the old Blockbuster style of cassette sharing ”

FAWAD QURESHI INDUSTRY FIELD CTO , SNOWFLAKE

Identifying data

According to research by Seagate and International Data Corporation , 68 % of enterprise data never gets used . One of the primary barriers to accessing the value of data , Snowflake says , is that teams often aren ’ t sure what data is available or relevant to solving business problems . Data collaboration resolves this issue by bringing those closest to the data together to identify the data sources best suited to meet business objectives , recognising the critical role that domainlevel experts play .
“ Then came a company called Netflix . What they did was they said okay , instead of giving you copies of the data , the VHS will have a single copy of the movie . You bring your own compute , you bring your own bandwidth ; you connect to the same copy of the movie and you can watch it at your leisure wherever you want . And whenever I want to end a movie , I can just say this movie is no longer available on Netflix .”
On top of that , users can gain insights into how the movies are being used . “ What Snowflake is doing is the same Netflix-like
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