Technology Magazine July 2023 | Page 121

DATA & ANALYTICS experience for data sharing ,” Qureshi says . “ Instead of doing FTP and manual copies of the data , we have a single copy of the data . Consumers bring their own compute and we give them this DataFlex experience .”
As Qureshi explains , this data sharing experience has a number of benefits when compared to more traditional techniques . “ I have asked this question to many different organisations that are doing data sharing in traditional ways , can you tell me what is your most profitable , most valuable data feed ? And they have no idea . Because when you create a copy of the data from
FTP from here to here , you don ’ t know what ’ s happening on the other side . You don ’ t get any usage information . But with Snowflake , you get metadata back on how many queries were run on your copy of the data , and how it has been consumed .”
Qureshi predicts that the future of data collaboration will see more and more growth : “ We are going to get into more systematic data collaboration rather than the old Blockbuster-style of cassette sharing – because cassette sharing isn ’ t a scalable model and it doesn ’ t bring you any insights .” technologymagazine . com 121