AI / ML “ There is a tremendous team effort at the IOC to enrich the digital solutions and backbone and release new digital functionality to the world ,” John Tweardy , Managing Partner , Olympic & Major Events Practice at Deloitte , says . “ One of those is around digital marketing and fan engagement .”
The fan data platform is intended to deliver personalised activations , including informing fans of upcoming moments , updates and highlights , in addition to personalised video content , campaigns and promotions . By helping the IOC develop its fan data platform strategy , Deloitte aims to support the IOC ’ s goal of empowering people to immerse themselves in content that inspires them , with the end goal of
164 July 2024