AI / ML
customising each fan ’ s digital journey and enabling them to focus on the sports they love and the athletes they follow .
“ The IOC has incredible fans that are passionate about sports and what the Olympics stands for and the goal is to be more precise and intentional on how best to engage each fan as an individual .”, states John , “ No one wants to receive generic emails and information . You build trust with your fans with personalised information , tailored to what they love about sports that is useful , interesting and engaging .”
All these efforts are to keep fans engaged , as John explains . Likewise , the delivery of the digital backbone must protect this covenant of trust with the fans with model digital platforms , secure systems and data , and enterprise processes , all of which Deloitte feels empowered to deliver now and in the future .
The evolving use of enterprise AI in sports Moving towards a digital future , Deloitte and the IOC share a commitment to enhance the IOC ’ s digital ecosystem .
“ I think one of our roles is the convener of this incredible ecosystem ,” John says . “ We can provide strategic direction and leverage some ‘ outside-in ’ thinking because our portfolio is also non-sports . At the intersection of traditional sports and the digital future , we can create and co-create some really powerful innovation .
technologymagazine . com 165