Technology Magazine July 2024 | Page 74

DIGITAL TRANSFORMATION
into current processes , and have time to fail fast , it gives the workforce the breathing space to think ahead and embrace the new .”
The need to overcome cultural resistance Cultural resistance and rigid mindsets pose major obstacles to capturing digital transformation ’ s full potential . This cultural resistance takes many forms – from fear and disengagement to confirmation bias and inertia . Overcoming this resistance demands proactively cultivating mindsets oriented towards continuous learning , human-AI collaboration and comfort with evolving processes .
Pluralsight ’ s Will Clive connects cultural resistance to workplace trends like “ quiet quitting ” and “ polyworking ” that reflect employee disengagement . “ This can happen because organisations don ’ t help employees to embrace new technology , and understand how or why the business is changing and developing ,” he explains . “ So , the challenge for companies is to make sure employees feel valued and engaged as digital transformation projects are
74 July 2024