EXIM BANK
THE NATION ’ S INTERNET PENETRATION SURGED TO 45 % IN 2017 , FROM 40 % A YEAR BEFORE , ACCORDING TO THE TANZANIA COMMUNICATIONS REGULATORY AUTHORITY ( TCRA )
promote financial inclusion .
“ To try to tap into this population who don ’ t use banking services , we have not only tried to use loyalty programmes , but we have also integrated directly with the mobile network operators ( MNOs ) to ensure that we have mobile wallet products ,” says Nalitolela .
“ It ’ s the preferred way of banking in the country and it ’ s an easier way of sending funds from one location for another . By partnering directly with MNOs we have given customers the ability to transfer between their mobile wallet and the bank ,” he adds . “ We have noticed that people who weren ’ t banking with us or didn ’ t have an account anywhere have started to shift towards our services because they can access their banking services any time even if they are in a remote location .”
In today ’ s digital age , online banking is no longer a trend , it ’ s a norm . By offering two types of mobile banking services – for those with and without smartphones – Exim Bank has ensured that customers are able to do all their financial services using these platforms . “ Compared to most mobile
258 June 2018