THE COMPANY OPERATES IN 17 COUNTRIES AND HAS A PRESENCE IN 24 , EMPLOYING 127,000 PROFESSIONALS

The Luca and Aura projects Telefónica launched the Fourth Platform this year , a system that gives cognitive intelligence to its other three operating platforms ( network , systems and products and services ).

Through big data , the platform unifies the data obtained in previous processes and exploits them using predictive models

and artificial intelligence .

The LUCA and AURA Projects , managed by Chema Alonso ( Chief Data Officer of Telefónica ), were born so that the data drawn in the fourth platform are useful and accessible to customers .

Through AURA , customers will use the NOVUM application to meet their needs for services such as television , roaming packages

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