W hy has digital transformation become imperative for your business ? Moleskine is a globally recognised brand , with a recognisable presence on major high streets around the world . It needs to keep pace in a dynamic business environment , where customer tastes are constantly shifting as digital technology disrupts and reinvents entire markets . The brand is known primarily for its premium notebooks and paper-based products , but these changing demands have created new business imperatives . People are increasingly using a host of mobile devices in their day-to-day working lives to take notes , tapping away on tablets and smartphones in addition to scribbling in notepads . To remain competitive , Moleskine needed to address this consumer demand , creating digital products and tools to complement the physical objects that lie at the root of peoples love for the brand .