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Moleskine needed to harness the creativity , insight , and technical capabilities of its entire innovation team . Moreover , it needed to move fast – not only to ship new products to an evolving market place , but also to quickly iterate on ideas . Yet in a global brand with people spread across wildly different locations that is easier said than done .

The team initially struggled to collaborate , as different time zones and locations made it tough for the innovation team to align on product

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