GFK
extending our data centre into the cloud and integrating our on-premises infrastructure ,” says Hesselink . “ We do that today with VMware Cloud on Amazon AWS also so-called BMC . And very soon we will also explore VMware on Google GCP .”
GfK claims that it is revolutionising realtime access to critical knowledge . How exactly do they do that , and what are the benefits ? Well , it ’ s about markets , providing data analytics and recommendations at clients ’ fingertips – anytime , anywhere .
A good example of that is GfK ’ s latest product , called gfknewron – an AI engine providing actionable insights and recommendations to some of the world ’ s
“ IT teams became the company superheroes of 2020 . Nobody thought we could send more than 8,000 employees home and still be in business ”
JOERG HESSELINK GLOBAL HEAD OF INFRASTRUCTURE , GFK
222 June 2021