GFK biggest brands . That ’ s some achievement for a product built on native public cloud technologies that only officially went to market in 2020 . So why is that proving successful ?
“ I would say , especially during COVID-19 , we found that the market needs to react quickly , faster than before . We have seen a huge shift from brick-and-mortar business into online business . So , it is instrumental to get the data when you need it , in order to take action to not lose market share – and that is the promise of gfknewron .”
Getting through the pandemic Every company has had to adjust , pivot and accelerate digital transformation in order to survive the COVID-19 pandemic . Those that did it best , and those that innovate , are the companies more likely to emerge the strongest . So how does Hesselink rate GfK ’ s efforts and their current position as we emerge from the worst ?
“ I would say overall , we are managing the situation very well , and this is thanks to the trust of our customers and shareholders ,” says Hesselink . “ Our company ' s vision and priorities have not really changed . Social interaction has clearly changed and while we are embracing our collaboration tools and have a video always-on mindset in the business , we are missing time together in person .” technologymagazine . com 223