eSTRUXTURE
“ I believe in calculated risks ; investing in areas where a return might not be guaranteed , but the probability analysis weighs in our favour ”
TODD COLEMAN FOUNDER , PRESIDENT & CEO , ESTRUXTURE
“ For example , we went into the Calgary market at a time when the Alberta economy was in a downturn . That was a risk as the Alberta market had been hit by weakness in the Canadian dollar and the low cost of oil . Jobs were leaving , mortgages were in default . However , that was a calculated risk . We had been studying the market for some time to determine which side of the economic downturn trough it was in – the beginning , the peak low or on its way back up ,” Coleman said . technologymagazine . com 111