eSTRUXTURE
Now , however , Calgary is starting to take off as a data centre market . eStruxture has already largely sold out at its first Calgary data centre ( CAL-1 ) and is building out its second data centre with significant presales activity . Coleman revels in being one step ahead of the game . He said : “ We ' ve landed some strategic customers when no one else was there . I guarantee the competition is going to jump on that trend line , but they ' re 18 to 24 months behind . We love that position ; that ' s an example of calculated risk .”
Coleman relates his propensity to accept calculated risk in his business to experiences in a racecar . Coleman tells a story from when he last raced at Daytona International Speedway in Florida . He said : “ I was on the road course and my right front tire blew out going into a corner at 178mph . I did five pirouettes missing walls on both sides and shot through from turn 1 to what is turn six . We were in a night time practice session and there were headlights coming towards me from on-coming cars , but I didn ’ t hit anything . Like in business , we quickly inspected the car and analysed data to understand what happened and why , replaced the tire and we were back out on the track within twenty minutes . That ’ s calculated risk .”
112 June 2022