Björn Kowalski , Managing Partner at Effekt-Etage discusses how his company supports ABI with its visualisation capabilities for the AVP .

Driven by its mission to create pioneering digital user experiences along the entire value chain , Effekt-Etage is an award-winning innovation driver for visualisations , as well as digital brand and product experiences .

“ We develop scalable solutions for the entire process of digital imagery . That means starting from data preparation to create a digital twin , all the way to the production of all media assets for all touchpoints of a contemporary customer journey ,” explains Björn Kowalski , Managing Partner at Effekt-Etage .

As it delivers highly-automated visualisation solutions embedded in modern IT structures , Effekt-Etage is perfectly placed to support Audi Business Innovation ( ABI ) with its product staging and portfolio of innovative technologies .

Commenting on the partnership , Kowalski says : “ As a framework contract partner for ‘ Content Production , Realtime Visualisation and Development ’, we have now worked with ABI for nearly three years in a very inspiring partnership . The great thing about this partnership is the collab-orative mindset and that all processes are organised according to agile methods .”

Together with ABI , Effekt-Etage helped shape the development of the Automotive Visualization Platform ( AVP ), as Kowalski notes : “ With the Unrealbasedvisualisation pipeline AVP , ABI consistently follows the path of the single source of truth approach .”

“ But Unreal is a game engine . It delivers great results , but it still comes from the gaming world and automotive clients have some special requirements . Therefore , we developed new tools for the AVP that now allows Unreal to also provide special assets like content for layer based online configurators in a highly-automated way ,” he adds .

Looking to the future , Kowalski outlines how he hopes to develop the partnership further : “ Together we have achieved a lot , but our journey does not end here . We want to provide the customer with even more individualised content in a more and more efficient manner . We also want to integrate new requirements for upcoming touchpoints into the AVP . After all , we want to continue to be the benchmark in the field of visualisation .”

Learn more

Advertising feature