AUDI BUSINESS INNOVATION
produce content across all marketing and sales channels for markets all around the world ,” adds Zuchtriegel .
The AVP is the core component in the product visualisation ecosystem and , to extend its options to scale and innovate further , ABI looks to select the correct partner companies that are perfectly equipped to support the company .
“ We are always looking for the right mindset in our partners : collaborative , agile , tech-driven , customer-centric , and always focused on the business value . With a mutual partnership or mutual empowerment , we have , in the end , more innovation and more scalability to serve
DID YOU KNOW ...
THE AVP ’ S COMPETENCIES
• Highly automated 3D vehicle visualisation on a big scale based on product data systems ( BOM information )
• Connected retail and on-site
• End-to-end competencies and implementation solutions
• System integration
• Method development / consulting
• Software development / implementation more touchpoints to more customers and even more brands in our case . This way we generate a win-win scenario , and everybody benefits from it ,” says Zuchtriegel .
CGI agencies like Effekt Etage for example support ABI with its product staging and portfolio of innovative technologies , as Zuchtriegel explains : “ Effekt-Etage assures that all cars look nice from all angles . They create 3D environments and do a lot of content production for marketing assets at scale , and , beyond that , they do proprietary software development for specific use cases .”
Focusing on data for business success For these digital twins , ABI has created a robust and comprehensive data strategy to ensure the digital models accurately create the 3D images of automotive products . “‘ Own the data , own the process , enable the experience ’ is how we aim to manage and successfully harness our data for the AVP . We constantly improve user experiences through data-driven product developments with measurable contributions to the customer experience performance ,” comments Zuchtriegel .
Not only is data imperative for the AVP , but it also helps drive the business forward . Using data insight as a quantitative approach in addition to qualitative feedback , ABI has developed new business models and , as Zuchtriegel explains , “ the data from the feedback has been the foundation for the AVP and its development . We can use it to build upon short iterative cycles and improve the products ”.
“ AVP started with Audi City , the world ’ s first digital showroom . It then started small with multiple small pilots . Today it ’ s a strongly growing business with multiple business models based on 3D data , data insights and customer feedback ,” he continues .
40 June 2022