“ OUR MINDSET AND PERSONAL ATTITUDE ENABLE US TO CHALLENGE THE RESULTS OF OUR WORK CONSTANTLY AND TO STRIVE FOR CONTINUOUS IMPROVEMENT OF OUR BUSINESS . IT IS WITHIN OUR DNA TO GENERATE ADDED VALUE THROUGH INNOVATIVE IDEAS AND NEW CONCEPTS ”
THOMAS ZUCHTRIEGEL HEAD OF AVP & ADVISOR , AUDI BUSINESS INNOVATION
This data-driven approach assures a seamless digital customer experience across multiple channels and drives millions of interactions per year , driving Audi forward . On top of this , the creation of digital – or virtual twins – generates huge time savings and empowers new business applications , notes Zuchtriegel .
He adds : “ The digital twin , or the virtual twin , is the core of all we do . If you want to purchase a car , or if you want to even experience some piece of the brand , you want to show the product . The product portfolios are increasing almost every year , which means there are more and more options and variations to personalise the needs of the customer . You need to visualise it digitally – you can ' t take pictures because it ' s too time-consuming , too expensive .” technologymagazine . com 41