WIZZ AIR expensive . Deciding what to do with an incredibly expensive resource is critical . Decades ago , the amount of analysis being done to decide where to deploy aeroplanes was non-trivial . The data available has actually increased since then , but modern tools like Databricks coupled with our Cloud compute in Azure allow us to take that data and process quickly to drive decisions ,” explained Nadas .
Disruption management and pricing modelling for added agility Disruption management pricing modelling is something Wizz Air wants to maximise . Nadas said that the most direct feedback loop that the company has is its customers : “ The best way to predict customer behaviour is to watch the customer behaviour .”
“ So whether it ' s a matter of having tighter integration between our marketing department and our pricing departments , so that we can correctly hypothesise the impact of our promotions , to determine whether that had the appropriate impact on passengers , or to measure outside factors ; we are not a sole provider within any of our markets . And sometimes we will see external factors influencing our ridership and our average ticket there ,” he said .
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