DATA & ANALYTICS
What
is embedded analytics ?
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“Companies that succeed have a holistic approach , continuously embedding data and analytics into the business ”
STEFAN PECHARDSCHECK GLOBAL LEADER TECHNOLOGY , BEARINGPOINT
Pechardscheck , Global Leader Technology at management consulting company BearingPoint , which named embedded analytics as one of its key trends for 2023 .
“ They keep an eye on new trends and adjust accordingly , but always move along a roadmap with initiatives and use-cases that drive them toward their goals ,” he comments . “ Companies must define and prioritise actionable use-cases and insights , and work with a holistic plan . Without these , data analysis won ’ t go far .
Embedded analytics opens up possibilities Currently , the vast majority of business products that deliver analytics to customers do so via methods that feel “ bolted on ” like emails , web portals , and standalone dashboards , explains Paul Scholey , Vice President International at business intelligence software company Sisense . “ Analytics in this manner is hard to find , unintuitive , and often irrelevant to most end-user goals ,” he comments . “ When disconnected from core-product workflows , users find it hard to leverage analytics when making decisions and , consequently , won ’ t .”
As Scholey describes , the solution involves embedding analytics seamlessly into the product and prioritising contextual insights over aggregate data . “ That way ,
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