The benefits of embedded analytics
The benefits of embedded analytics
According to Microsoft , organisations can gain the following benefits from embedding analytics into their workflows :
• Save on development time and resources . By embedding analytics rather than building the content out themselves , product teams can focus more on building out core features , allowing them to get to market faster . Automated monitoring and deployment tools may also help reduce cost and resource usage .
• Provide users with easier access to data . Many embedded BI platforms offer in-app , self-service analysis and AI features so you can get what you need without having to put in an analyst request . This results in greater familiarity with the data , deeper insights , and the fostering of a data-driven culture .
• Upgrade to a more modern data experience . Feature-rich reports and dashboards give you the ability to interact with your data in a more immersive way . This leads to more meaningful insights , greater user satisfaction , and an in-app experience that stands out from the rest .
• Boost productivity . With all your analytics available in one interface , you ’ ll no longer need to toggle between different platforms to find what you need . This results in increased productivity , more value , and a greater return on investment .
customers can be informed and take action in the exact same place ,” he says .
“ The best embedded analytics platforms offer extensive customisation to fit naturally into existing product workflows . And recent advances in artificial intelligence ( AI ) and other technologies mean insights can automatically be generated from data in a way that makes sense to the customer .
“ This also allows users to go from descriptive analytics that simply inform , to prescriptive analytics that advise the best actions to take ,” he adds .
“ Customer service representatives can proactively reach out to customer accounts that are likely to churn . Healthcare companies can dynamically adjust appointment availability based on historical data and current demand . Retail managers can plan and shift inventory
84 June 2023