DATA & ANALYTICS based on local sales , market trends , and a competitor ’ s promotions . These are the types of experiences businesses can give their customers – all made possible by embedded analytics .”
The rising need for citizen data scientists With the rising need for data-driven insights and the scarcity of traditional data scientists , citizen data scientists are stepping up to bridge the gap .
“ When paying attention to the role that analytics plays in the modern enterprise , it often becomes clear that it ’ s the reporting and dashboarding approach itself that is behind many of the bottlenecks which , in turn , act as obstacles to holistic deployment and rollout of “ top-to-bottom ” analytics ,” explains technology thought leader and influencer Bernard Marr .
“ When disconnected from core-product workflows , users find it hard to leverage analytics when making decisions and , consequently , won ’ t ”
PAUL SCHOLEY VICE PRESIDENT INTERNATIONAL ,
SISENSE
“ Analytics and data science teams often find themselves forced to spend time creating tools , applications , and dashboards that will only ever be accessed by the 20 %
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