THE TECHNOLOGY INTERVIEW
Creating new products Consumers, including furry-legged friends, are at the centre of everything Mars does.
“ We’ re relentless in not only listening to what our consumers say, but also understanding what they do, embedding consumer insights throughout our R & D processes to solve real consumer pain points,” Nici explains.“ A great example is our new snacking brand for gamers, Respawn by Razer.”
Razer, the gaming PC vendor, has developed an array of mints and chewing gum tailored to gamers’ needs, including packaging that keeps them in the game rather than fumbling around to open a wrapper and losing concentration.
“Trying new things has been part of our culture since our founders started the company more than 110 years ago”
Nici Bush Chief Innovation, Science
and Technology Officer Mars