“To encourage experimentation, people need to feel safe trying ideas that may fail”
Nici Bush Chief Innovation, Science and Technology Officer Mars
“ Razer has a deep understanding of gamer needs and behaviours, developed through access to esport teams, millions of interactions on its digital platforms and its own research team,” Nici adds.
“ We also created Gamer Labs, dedicated spaces where we can interact with gamers to understand their behaviours. Through this, we are testing prototypes, claims and campaigns and gaining valuable insights into the pain points and potential wins we can create for gamers in a real-life setting.”