Gianni Infantino with Hisense
Group Chairman Jia Shaoqian
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“ The World Cup is a bridge to the world”
Fisher Yu CEO Hisense
cameras. When a VAR decision is made, the system generates a life-like 3D reconstruction of the play.
FIFA President Gianni Infantino highlighted the impact at Lenovo Tech World 2026:“ AI-enabled 3D avatars will ensure precise player identification and tracking – a big advancement in semi-automated offside technology providing great images, faster decisions and a clear understanding by everyone.”
A faster, fairer game This synergy between the Adidas connected ball and Lenovo’ s AI infrastructure powers the semiautomated offside technology.
By pinpointing the exact kick point from the ball’ s sensor and combining it with the precise limb positions of the 3D avatars, the system can determine offside positions in seconds rather than minutes. technologymagazine. com 79